Atlanta, Ga. (June 24, 2013) – Piedmont Atlanta Hospital will be partnering with Isis Parenting Inc., one of the nation’s most trusted prenatal and early parenting resources, to offer expanded services to the 3,500 families who give birth at Piedmont Atlanta each year. Starting this month, Isis Parenting will be the exclusive provider of prenatal and early parenting education for Piedmont Atlanta.
“Pregnancy and childbirth are some of the most important experiences in our patients’ lives and this partnership will only enhance that experience,” said Bonita Dozier, M.D., OBGYN at Piedmont Atlanta. “Having access to Isis’ best-in-class resources and being able to bond with others in similar situations is extremely valuable to new and expectant families.”
Isis Parenting, which is expanding its footprint into the Atlanta market, chose to partner with Piedmont Atlanta because of Piedmont’s proven leadership and experience. Over the last century, Piedmont has delivered more than 100,000 babies. Through the partnership, expert services including classes on breastfeeding, sleep support, newborn essentials, infant CPR and early parenting will be offered by Isis Parenting’s team of expert instructors at Piedmont Atlanta and four conveniently located Babies”R”Us locations in the Atlanta metro area.
Since its inception 10 years ago, Isis Parenting has become a trusted partner to other top hospitals in the country, including Massachusetts General, Brigham & Women’s and Beth Israel Deaconess in Boston. Isis will continue to build partnerships with hospitals like Piedmont and join other local and state organizations that promote perinatal quality initiatives, including the March of Dimes, Healthy Mothers, Healthy Babies and the Association of Women’s Health, Obstetric and Neonatal Nurses.
“For years, we’ve heard from Isis parents, alumni and leading healthcare institutions around the country asking Isis to expand into their communities,” said Heather Coughlin, Chief Executive Officer, Isis Parenting. “In response, we are opening four Isis “Nests,” housed in Babies”R”Us stores in Atlanta, where will offer all of our core education and lactation services. Through our partnership with Piedmont, we will ultimately increase the number families we can help as they begin their journey into parenthood and bring a valuable resource to the Atlanta community.”
In their new Atlanta “Nests,” Isis Parenting offers prenatal and parenting classes and new parent groups. Led by experts, including lactation specialists, nurses and a knowledgeable staff of instructors and consultants, these classes help to make navigating childbirth and parenting easier, less stressful and more joyful. Isis Parenting provides research-based curriculum that delivers reliable information to expecting and new parents in an engaging way and sells products that are educationally-aligned with their curriculum.
Both expecting and new parents in Atlanta start their Isis Parenting experience today in the following ways:
• Enrolling in an Isis class: Class and consult registration is open at www.Babiesrus.com/isisparenting. Classes include, but are not limited to, Mom in the Making, Prepared Childbirth, Newborn Essentials, Great Beginnings, and Lactation Consults;
• Adding Isis classes to registry wish lists: Babies“R”Us customers can also now add the gift of education, new moms groups or even lactation consults to their Babies“R”Us Registry – the registry of choice for more than 18 million expectant parents since its inception.
Piedmont Atlanta patients will be able to register online for Isis classes at Piedmont beginning August 1. Piedmont patients in other communities will be able to access Isis Parenting’s innovative digital platforms, which engage and connect parents and thought leaders via dynamic online communities, live web chats with lactation consultants and pediatric sleep experts, eLearning tools, social media outlets and e-commerce.
For more information about Isis Parenting or to sign up for classes, visit www.isisparenting.com.