ATLANTA, GA (October 5, 2011) –Matt Gove has accepted the position of chief marketing officer at Piedmont Healthcare with responsibility over marketing, corporate communications, web development, community benefit and public relations. Gove, who has served as the senior vice president for marketing and external affairs for Grady Health System since 2009, will start in his new role at Piedmont on October 31.
“It is important in this competitive and fragmented market that Piedmont Healthcare continues to grow,” said Ed Lovern, chief administrative officer at Piedmont Healthcare. “Matt’s success at Grady during a time of great change as well as his success in the real estate industry brings unique experiences and fresh ideas to Piedmont.”
Before Gove became responsible for strategic planning, marketing, government relations and public relations at Grady, he was responsible for marketing and communications at Atlanta-based Cousins Properties for more than six years. Previously, Gove gained experience in journalism including work at the Atlanta Business Chronicle, in public relations at The Gove Network, and in international marketing and public relations at MS&L Group.
“I joined the healthcare industry during a fascinating and challenging period, and the change only seems to be accelerating” said Gove. “I look forward to working with the team at Piedmont Healthcare to implement new ideas and advance the vision and mission of such a large, dynamic healthcare system.”